MayDay Barrel Bonanza
Barrel racing originated in Texas during the 1930s-1940s as a way for women to compete in rodeos, formally establishing itself through the Girls Rodeo Association (now WPRA) in 1948. Initially featuring varied patterns, it evolved from a judged, stylish exhibition into a high-speed, 3-barrel cloverleaf competition focused on agility, speed, and precision.
The focal point for this project was building a brand identity inspired by it's Texas origins. The deliverables are expected to be expanded and iterated on as the event grows and finds it's place at the World Equestrian Center.
Brand Identity
Social
Apparel
Digital
