The Hannah Mikayla Serfass Foundation
Hannah Serfass was an inspirational, junior equestrian rider. Her smile could light a room and her love of horses filled the atmosphere. Hannah believed every horse was different and special. It was the rider’s job to bond with each horse, searching for how the horse wanted to be touched, moved and led through a course. Hannah believed finding this connection was critical for a loving bond that leads to success throughout a ride.
The Hannah Micayla Serfass Scholarship was established to help junior riders pursue their horseback riding goals. Contributions will support the scholarship fund.
The design team was tasked with rebranding and building out the new rideforhannah.net website. I created the logo, brand guidelines and the website.
Brand Identity
Web
