All the way back in my early college days I wanted to design logos. I was obsessed with the idea that I could do that for a living. The weight of building the centerpiece of an entire organization was an idea I had romanticized in my head for many years. It took a while before that became some form of reality in my actual life. I naively thought that if I could only design logos I would be happy. So that was dumb. I was able to build my passion for logo design into branding. Having that foundation in iconography has shaped how I tackle every puzzle I'm tasked with when branding.